Breyers Smooth & Dreamy tubs Redesign

When Breyers added Smooth & Dreamy as a line extension to their original ice cream, ASGP LLC. was asked to the refine initial design and extend it to three variants. Smooth & Dreamy takes cues from the original, but differentiates with a soft, smooth, “dreamlike” swoosh element that is color coded to All Natural, No Fat, and No Sugar Added.

It was vital to use the existing Breyers brand equity, while communicating the line’s different formulas and its creamy consistency with the rich flavor Breyers is known for. All ice cream images are a composite of several images composed into a cohesive image. As with many nested cartons, all production files are worked on a curve, requiring close attend to registration so all background and design elements match seamlessly. 
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