Colgate-Palmolive wanted to extend it’s highly successful and recognizable line of Oxy-Plus products to include a Bleach Alternative variety. The unique formula and thick, rich suds of these oxygenated cleaning products are trusted by consumers to be the toughest products on grease around. The Bleach Alternative design highlights the grease cutting power by building on the deep cleaning action of the activated bubbles and adding bold typography that sweeps across the front of the bottle. A hint of lemon lets consumers know that although this product has the power of bleach, its scent is refreshing and clean. These strong, dynamic graphics are balanced by the use of fresh blues and clean whites that not only accentuate the feeling of clean but assure the consumer that, like all Palmolive products, this too will be gentle on their hands.