ASGP LLC. was asked to design and produce Smooth & Dreamy Novelties, which were introduced after the three versions of Smooth & Dreamy tubs were well received in the marketplace.

We used design elements of the tubs and translated them to a carton format, which incorporated a health- care calorie count information violator onto the face panels. Information was balanced with appetite appeal through illustrations that communicate the flavourful, creamy, and high quality of Breyers. ASGP LLC. worked directly with the illustrator, supervising all illustrations and providing tight layouts through the design approval and production process.